Example: Trends

This sample post would be on the organization's blog tying industry wisdom and trends with current activities, to build trust in the organization.

"With challenges comes the opportunity for innovation. Due to our limited resources, we are constantly on the look out for how we can do more with less (to use a popular phrase in today's economy). So it's really heartening to see how others are tackling this challenge and how we can learn and adopt the same solutions, tailoring them to our specific needs. China is using radio and video instructions for education in its rural areas. Many others are also turning to the same avenue. So we too are encouraged to use this path to our advantage. In our coming term, we intend to use compilations of audio-video lessons using DVD players and mobile phones or MP3 players, to augment our current teaching practices. Our team would love to hear your suggestions on how we can best accomplish this most efficiently and effectively. You can also contact us if you have tools to donate (e.g. the MP3-player that doesn't hold as much as you'd like, or the cell phone you're just about to throw into recycling)."